Hi everyone, Sam here! Beauty community is obsessed with gays. why? well you guessed it right, none has better taste than us.
Starting from beauty influencers on YouTube to makeup artist. People from gay community has always found their medium of expression through makeup. For some it is a coping mechanism against the bullying or hateful comments from friends and family members. For centuries Make up has always been a medium of expression be that male or female. Enhancing des external beauty provides mental satisfaction.
Beauty Gurus like Jeffree Star or James Charles are well known faces in beauty industry. Creating products that and promoting them online through platform like YouTube helped to connect with people around the world.
These celebrities made a fortune just by selling the products. How do they convince others to use their products. There is a typical psychology that is used to promote these products. Revealing videos or Reaction videos by popular beauty influencers help them to reach out to public. Wide range of viewers including teens and adults across different shades of gender spectrum are encouraged to use the products and can show their creativity.
In India, Makeup industry is highly dominated by a handful companies. Mostly products are shipped from countries like South Korea or China. Cheap products with very short shelf life helped these companies to create an empire. The business is booming like anything as there are very less awareness and vigilance by the government.
So if you are into makeup or an entrepreneur looking for an idea for business then Indian market is waiting for you.
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